Data Processing
Our data processing team understands the intricacies of direct mail and direct response marketing. With years of experience in high-volume data houses, our staff delivers excellent files - every time. We’ll process your data for optimal performance and ensure you enjoy the best postal rates available.
Specializing in custom applications means we've worked with clients spanning a number of industries and with a variety of requirements.
Direct Mail Data Processing
- Merge/Purge (multiple files)
- Duplicate elimination
- Case conversion (basic and intelligent)
- Canadian third class mail sorting (LCP)
- Address accuracy and correction
- Variable imaging file preparation (merging & print formatting)
- Database field compression, expansion and re-fielding
- Geographic/demographic segmentation
- Database cleansing/scrubbing
- Comprehensive media conversion
- Genderization
Direct Marketing Production Support
- Advanced imaging applications and solutions
- Laser imaging technology support (inkjet, sheet-fed, continuous and inline imaging)
- Print production support (sheet-fed, web and inline printing)
- Lettershop support
Data Management
We support our clients’ customer communication strategies by delivering industry specific expertise in Marketing Technology, Marketing Communications and Marketing Analytics
Three Data’s marketing solutions deliver the data analytics and profiling, marketing applications and hosting services needed to optimize the impact of our client’s marketing programs
The “right” output solutions integrated with analysis, enhance our clients capabilities in knowing how and when to communicate to their customers, what offers they’ll respond to, and what message will motivate them to buy
We provide a full range of analytic solutions to ensure the success of all marketing initiatives:
• Intelligent data modeling that helps businesses acquire the right new customers
• Testing and measurement tools that drive program improvements and enhance ROI
Specializing in custom applications means we've worked with clients spanning a number of industries and with a variety of requirements.
Data Analysis
The advantages of understanding the economics and needs of each customer segment are far-reaching we can help you lower marketing costs, improve response and conversion rates and focus marketing investment where it will generate the greatest returns.
Data has a significant impact on campaign results. It is the component that must not go wrong and it is where the best opportunity for increased sales lies for most businesses. Campaign results are directly driven by the quality and intelligent use of your data.
Three Data provides a full range of analytic solutions to ensure the success of all your marketing initiatives.
The Analysis process begins with a clear understanding of our customers business, their marketplace, their marketing objectives and their data. We will then apply the analytic approach that best addresses the strategic business issues, including:
- Uncovering new markets and untapped opportunities
- Identifying and cultivating customers who can generate premium revenue streams and the greatest long-term value
- Improving the return on marketing investment
- Optimizing the results of the communications strategy
